Pay Per Click Search Engine Advertising
Making Pay Per Click Search Engine Advertising Work For You
Pay per click search engine advertising is part of the search engine marketing solution and is a way a merchant advertises their products and services online. Other search engine marketing solution available to a business are those through an email marketing agency, sending out emails to potential customers identified in an email marketing list. Pay per click search engine advertising is where merchants place an advertisement on a website or on an affiliate's website to facilitate web visitors to click on them. That action will take the visitor to the advertiser's website instead. In pay per click search engine advertising, the advertiser is charged for every click that lands on the website link.
There are generally two types of pay per click search engine advertising: Flat rate and bid based models. Flat rate pay per click search engine advertising is where the advertiser and publisher (where the advertisement resides) agree on a fixed amount paid for each click. Most of these publisher websites are already segmented, where there is a high probability for visitors with interest to click on the links and increase the degree of targeting by advertisers.
Bid based models in pay per click search engine advertising involve an advertiser competing against other advertisers to bid on keywords for higher placement of their websites in search engine results page. In some publisher's site, such as Google and Yahoo!, the highest bidder will have their website prioritized listed on top of a search page. Google AdWords allows businesses to targets specific clients with that are actively looking for information about specific products and services online, highlighting them on the search engine page and sending targeted visitors to these websites. AdWords uses this ppc search engine web marketing method, and advertisers only pay when the ads are clicked on.
Before you decide on using pay per click search engine advertising and delving into ppc search engine internet marketing, you will have to decide how much you are willing to spend in your bid for a keyword. Leading pay per click search engine advertising providers like Overture and Google can set you back approximately USD 5 for every click. A typical pay per click search engine advertising requires a click-through rate (CTR) of 2% to be successful. In order to then possibly convert that into a sale, a website would require about 50 visitors at a given time to produce ONE buyer. That could mean spending USD250 to generate one sale. It is important to manage your pay per click search engine advertising properly so that you can profit from ppc search engine internet marketing. Using less popular keywords isn't a bad thing, especially when you use several keywords for to obtain the amount of traffic generated by one popular keyword.
Many a web site marketing company will discourage the use of large numbers of keywords as you will need to manage listings and monitor your rankings. You don't have to be an expert to be successful in pay per click search engine advertising. Learn to identify which keywords are bringing you in the traffic and converting the most visitors into purchasers. Manage your listings and make sure that your rankings do not drop below to a level where it would not bring your profitability. Pay per click search engine advertising can become a good commodity, as long as you know how to make discerning decisions when time calls for it.